With these progress making inroads, I guess it makes sense for LV to tap into AC Milan. Not only is Milan the world’s fashion capital, but it is also a brand that has accumulated massive (almost cultlike) followings over years of existence. This provides room for a new growth and access to a new set of potential fans and consumers, have your pick.
Things are changing as we know it, and in a major way. Conforming to traditional ideas of how to grow a football club or businesses may or may not work anymore in this era. Thinking out of the box matters, especially now in these unprecedented times. So, be the change.